Is it normal to get a design assignment before even talking to anyone at the company?

I’m curious about the current state of hiring for design/marketing roles (B2B, agency, etc). I just got an email saying I’m a “finalist” for an interview, but before I can even talk to anyone at the company, I have to do a design assignment.

You’ll see the email attached. Is this normal? I’m not trying to be picky. I know the market’s tough, and I’ll do the assignment, but in my experience, these kinds of projects usually come *after* at least a short call. It feels weird to invest time and creative effort before even knowing if I’m actually a fit (or eligible!) for the role.

Curious what others think. Is this just how things are now? Or is it a red flag?

Also, side note: The way they worded the email in the beginning feels kind of condescending, like they’re doing me a favor by making me a finalist. I guess they are, lol. Maybe that’s just me and I'm being winey.

Would appreciate your thoughts.